Social Media’s Influence on MUAsS

Social Media’s Influence on MUAs

Social Media’s Influence on MUAs

I get emails weekly from women/men who want to be in my industry.  They want to “intern” under me or be an assistant with me on my gigs.  Many of them stop responding when I tell them I would love to help you but intern positions with me aren’t paid and assistant positions are filled or they only pay X amount.  They also disappear when I tell them that they will be working on chorus or background performers, or just basing clients and cleaning brushes.

Makeup artistry can be a lot of hard work, and requires proper maintenance and cleaning, especially of brushes.
I love social media, but it has put a filter over my industry. Everyone sees the world through whatever lens is put on the specific picture. I want to take a minute and show you the full frame.


Here’s the deal:  while I love social media, it has put a filter over my industry.  Everyone sees fancy frames and cat ears, and the world through millennial pink colored glasses, but no one gets to see the real blood, sweat, and tears associated with what I do.  I want to lift that lens for a second and let you see the full frame of the picture.

Don’t get me wrong, I want to help everyone starting out in my industry. Sometimes, I’m too much of an open book.

I promised myself a long time ago that I would always give help to those who asked. I refused to be like the many artists that wouldn’t give me an inch.  I get it. They were protecting themselves and their livelihood. However there’s plenty of work for everyone. I hope that every single artist I help is more than successful than me.  You never know where people go in their career. And when that person is at the peak of their career I don’t want them to look back at our time together and think about how I didn’t help.  I hope I’ve done everyone justice.

Is being a MUA/ hair stylist fun? Yes! But is it work? Absolutely.  I’ve paid 1000’s of dollars on my education and I’m not talking just beauty school.  No, I didn’t learn my trade from YouTube. There is a learning curve associated with this business, and you have to start all the way at the bottom before working your way up to the top. You will not graduate beauty school and automatically be able to charge $75 for a face of makeup.  You will not be able to work on the stars of movies and the leads in shows.

The difference between a MUA and an INFLUENCER

Jaclyn Hill is so talented and gorgeous right? The following statements are not to degrade the empire she has created but to put it in a different light.  She’s not a REAL MUA, at least not anymore. She is an artist but she really is an INFLUENCER. You like Jaclyn Hill? You want to be an artist like her? Then that’s a social media influencer in the beauty industry. She’s a sales person, and her job is not to do makeup on other people as a service, for a wedding, special event, or film. That would make her a make-up artist.  Her job, is to put as much makeup on her face as she can to make you fill your shopping cart. And she’s not alone. Other YouTubers like Nikki Tutorials, Kandee Johnson (who I do love), James Charles, and Patrick Star are all the same. They are not all makeup artists, and if they once were, that’s not what they’re doing today. They don’t strap their boots on and hit the pavement like me and many other artists do.  Do you know that the average film and television hairstylist works a 16 hour day? That’s on average.

Instead of being behind the camera, working really hard on talent, these influencers  flip a camera and do their own makeup well to sell you a dream. Many times the work is photoshopped or filtered (Yes the video is filtered), but even if it isn’t, they aren’t working with average clientele– they’re only doing work on models or themselves. They don’t work with real normal people, productions, and clients with real problems and need beauty solutions. Every day at work is NOT about me.  It’s about my client. My job is not glamorous. My job is doing hair and makeup for my clients to go to the GLAMOROUS event. That’s the difference. You are just the help, remember that.

Being behind the scenes, it’s not about you. It’s about making the client look glamorous. And if that requires you to be on your feet in not-so-great conditions for up to 16 hours, then so be it.


A lot of young artists are coming in saturating our industry with poor skills but their Instagram accounts look great and then they come complaining  to me asking why they can’t book gigs. My biggest question for those wanting to be in this industry is are you doing this because you want the most likes and follows? Or the most bookings?  Because I promise that bookings will pay your bills a lot better and quicker than likes and follows. In fact, most influencers are purchasing likes and follows– many of the people liking their pages don’t even speak the same language they do!  How can they possibly understand the tutorial? They’re just there to make it look like they’re more popular than they really are. Meanwhile, you’re feeling sorry for yourself because you have 300 real followers who book you, when so and so has 333,000 who have no idea what her books really look like.


The reality of the situation, is that if this is your job, your career– you need it to make you money, not in some get rich quick scheme, but in hard work and repeat referrals. I tell people all of the time I strive to do the best work I can do but not be the best in my industry.  I strive to be booked, I strive to make my clients happy, I strive to be the best I can be. When you flip your thinking to that I think you will be a much more successful artist and rise naturally as an industry leader. So do you want to be a makeup artist, or a pretend makeup artist?

Do you want to be a Makeup INFLUENCER? Or a Make Up ARTIST? There’s a difference.

Message me and tell me how you’re breaking the mold and let’s network!  Social media is wonderful for that!

Stay beautiful,

Amanda

.  

#fitforfrance

#FitForFrance

You’re probably wondering what the above hashtag is all about.  I chose it because it’s catchy, and it reminds me of my short and long term goals. I want to be more fit, but I am also counting down the days until I get to visit Europe, a lifelong goal.   It hasn’t been easy so far.

The first 3 months in my weightloss journey, and i’m not going to lie — it’s been so difficult. Any diet, exercise, or routine change is difficult in general- but then you add on all of the different roles.  I’m a business owner, a mother, a wife, countless other things– and, besides that, I’m also picking the busiest time of the year for me, which makes it extra challenging.

As a wife, mother, and business owner — finding “me time” is one of the most difficult things.  It’s almost impossible. Like many other wives and mothers, I tend to put everything and everyone ahead of myself — and that’s all well and good until my own health and wellness starts to suffer. Finding time for me is almost impossible.

On top of that, if you aren’t used to having your own time– when you are able to finally just be alone with your own thoughts it brings a lot of painful thoughts to light. It’s making me face a lot of my own demons.  When I exercise I have an extra 30 minutes to an hour to get lost in my own thoughts, and there are so many questions I have to ask myself.

For starters, I’ve been asking myself “How did I get here?”  — You probably have assumed that as a hair and makeup pro I have mirrors everywhere.  This is kind of true — I have a ton of compact mirrors, but for the past eight years I have not owned a full length mirror.  You are shocked, right? I guess was just afraid. I finally bought one so that I can hold myself accountable and have less excuses.

So, how did I get here?  In high school I wasn’t the best or the worst.  I feel like because I rode that middle ground, I was always one of the kids that got forgotten about and slipped through the cracks.  Had I been a star pupil or a really bad kid I would have gotten more attention, but unfortunately that wasn’t the case. I wish I would have shown more talent so that people had invested into my skills.  I did have (and still do) have what it takes.

My career hasn’t been easy.  I have been told by a lot of teachers, friends, and family members that I could never or would never been successful.  From there it turned into bosses and coworkers telling me not to waste my time.  I still remember my first boss telling me that I would NOT be successful in this industry.   I was not the favorite at my first job, and in fact, I feel pretty comfortable saying that only a few people liked me.  I always got the worst shifts, and I remember the day I realized that I wouldn’t be able to work and dance anymore.

I was looking at the computer and my coworker (that I’m still friends with today) asked “what’s up?” — and I explained to her that I’d have to give up my first passion, of dance, to be able to work.  Dance was my world. Her response laid heavy on me: “well, you have to grow up sometime!”

I know she didn’t mean those words to be mean but I think that’s one of the turning points in my life, when I started giving up the things I really wanted to do, for the needs of others. This moment is engraved in my mind, like many others.  I don’t blame anyone for my weight issues but words hold a lot of value and weight for certain people, and a lot of the times people will never forget what you said or how you said it.  This is the time when I realized that work was going to have to come first, and that I’d have to wait a little longer to get to do what I really wanted.

I had to wait a little longer for some me time, as I then got married young and had my first baby at the age of 21.  This was an exciting and wonderful time in my life but more things were said to me by people who were concerned. More discouraging words.  I was too young.  I would never see the world.  My career was over. I would never get my body back.  I would never do this or never do that.;

To this day, I’m told that because I’m a mother I won’t be able to handle this job or that job. I proved them wrong.  I did all of the jobs. I was an excellent wife and mother and still excelling in my field.  I was putting myself last. With the social media world we live in today I find that a lot of my friends (myself included) are pushing to show how successful we are, but we aren’t checking in with ourselves.  We’re encouraging others to look at us and our lives but we aren’t asking ourselves to do the same. We aren’t checking in. i know that I’m not alone in this rat race, but yet it feels so lonely sometimes. And it scares me for the future of my children.

Back to #fitforfrance.  You can poke fun of me all you want, but it’s reminding me of my end goal.  I was sharing my excitment of wanting to go to Europe with a close friend, and she said “well, are you ready to even walk?? —  that’s when it hit me. Because of me being overweight, people assume that I’m lazy, that I don’t move.

When I look back on events that have happened, things that people have said, jobs that I have been turned down for, outings with friends that I wasn’t included in on — I see that I’ve really been passed over because people assume that I’m lazy or that I can’t do certain things.

But I’m not lazy.  I work between 40-60 hours a week, depending on the time of year.  If I’m at home with my children I’m still hustling contracts, emailing clients, answering questions, and juggling the schedules of 3 kids.   I’m the first person awake in our house and the last to go to bed. I walk an average of 5 miles a day when I’m not trying to exercise, and then I’ve been working out on top of it.   But there’s this stigma that we need to break — overweight does not equal lazy.

Real weight comes in words and not in pounds. Words are heavy, my friends.  Be careful how you use them.  Empower your friends and loved ones.  Do not assume. I myself have to be more thoughtful of this.  I wonder sometimes if we focus more on building each other up how much better the world would be? I challenge you to give everyone you run into one compliment.  I want whoever reads this to know. You are not alone. You are loved.  You are enough. I am your biggest cheerleader.  I want you to be successful.  Not in your career but your self worth, awareness, and happiness.

If you think about me, keep me in your thoughts and prayers as I continue on with this tough journey.  If you can relate, please comment below. Tell me your journey, your failures, and triumphs. Shoot me an email if you just need someone to talk to.  You are not alone. I love you.

Stay beautiful (inside and out),

Amanda